The aim for this brief was to create a new brand identity and a range of resources for the client Young Black Psych. A social enterprise company who specialises in spreading awareness and providing useful resources on mental health for the BME community.
My research showed mental health diagnosis’ are high within the BME community. However, there are minimal resources available which help reflect a true characterisation for them to truly connect with and this makes the project a niche in the market.
My aim was to make sure identity was communicated through each outcome to help visually attract and connect the intended target audience.
The final outcomes consist of a brand style guide which explains my approach of how Young Black Psych will be presented and identified as, a coping strategy deck of cards and digital social media content.
Skills used: Adobe Illustrator, Adobe Photoshop, After Effects, Final Cut Pro, InDesign, Procreate, Wix